Based on the advantageous resources of JSBC, one of the leading media operators in China,
we are making efforts to promote the understanding and exchanges between Jiangsu and the
world. Through effective resource management in a global perspective, we launch
international brand promotion campaigns, aside from introducing quality JSBC-produced
contents to overseas viewers.
Culture Exchange Events and Commercial Performances
The International Department has jointly sponsored a series of grand culture
exchange events such as the 2005 and 2006 Foreigner's Chinese Artistic
Talents Show, gaining widespread attention and acclaim from viewers both
home and abroad.
Miracle Jiangsu, a 40-episode feature co-production between the
International Department and Taiwan's Eastern Multimedia Group, gives a
full coverage to the changes taken place around the province. The one-hour
feature Twinning Economic Power with Jiangsu presents the 20-year
friendship between Jiangsu and Ontario.
Co-operation With World Media Giants
The International Department has established sound cooperation ties with
world famous media groups such as News Corporation, Disney, BBC and
ITV. Having produced a variety of high-quality TV programs including news
reports and exclusive interviews, the department is among China's only
five news contributors for CNN.
Brand Promotion Campaigns
The International Department has planned and launched the 2007
Rendezvous Ontario Cocktail Party in Canada to bridge Jiangsu with the
world. Moreover, we also launch various brand promotion campaigns for
Celanese, BASF, Siemens, Disney, LG, Arches as well as other domestic
and international enterprises.
Content Distribution and Acquisition
Another core business of the International Department is the sales of
JSBC-produced documentary, animation, drama and entertainment
programs, which has achieved a great success in the international market.